5 favorite brands unearthed on social networks

Elodie Le Gall

Want to adopt a cleaner beauty routine? We present to you our top 5 new green brands spotted on social networks.

Although the concept of green beauty – or green cosmetics in French – is not framed by strict rules, today it is widely used in the communications of cosmetic brands and the language of consumers. Finally, we can sum up the green beauty approach to the use ofnatural ingredients which fits itself into a overall more eco-responsible approach (which translates into active sourcing, recyclable packaging, environmental commitments).

At a time when 7 out of 10 French people regularly buy products from eco-friendly beauty According to a Treatwell survey (the European leader in booking beauty treatments), the search for new green brands offering clean care also happens on social media. But in order not to be taken in by the ambient green-washing, we have unearthed 5 reliable ones, to be tested from the start of the school year.

Rowse beauty, beauty in its raw state

The credo of this ethical and eco-responsible beauty brand? Propose simple routines that demystify skincare and get to the heart of the matter (sometimes with versatile treatments). To formulate its products, Rowse beauty relies only on natural and vegan ingredients, which are also from sustainable sources that respect the environment and local communities. Thus, it reveals treatments based on plants, flowers and minerals, whose extracts have been processed as little as possible to remain raw. In its ranges of natural products for the face, body and hair, there are solid shampoos, oils but also specific products for the eye contour, all in sleek and ultra-chic packaging.

Our favorite product

Pink clay mask, Rowse
14 €
A mask based on pink clay that removes toxins and impurities from the skin while illuminating the complexion and helping the skin to regenerate.

Ulé beauty, in & out cosmetics

Offering products all containing a minimum of 96% ingredients of natural origin, Ulé beauty is the first beauty brand to use vertical farming, that is to say a pure and controlled environment where it cultivates its own plants from all over the world. Its clean formulas, made in France, mainly highlight a trio of plants – tulsi, coleus and centella – present in varying concentrations depending on the treatment and supplemented by other natural ingredients. The key, ultra-concentrated products that strengthen all skin types, and an in & out routine with classic treatments, food supplements and a hybrid oil that can be applied on the skin as well as swallowed for the radiate from within. Ulé beauty’s green commitment can also be seen on the packaging side, since its own combines lightened glass and biosourced caps.

Our favorite product

Have it-all, Ulé
74 €
A treatment in the form of an oil that will take care of the skin from the inside when it is absorbed orally as a supplement, and from the outside when it is applied like any other oil for the face. face.

Herbivore botanicals, the American with a trendy look

If we first fall for its highly Instagrammable colorful packaging, the 100% natural American brand proves to us that it has it under the packaging with its short and effective formulas. These showcase classic natural ingredients like botanicals, vitamins, minerals, but also French pink clay, Brazilian gemstones, food-grade vegetable oils and therapeutic-grade essential oils. In addition to giving us a radiant complexion, Herbivore botanicals products are also eco-friendly with their recyclable and reusable packaging.

Our favorite product

Pink Cloud Creamy Jelly Cleanser, Herbivore
24 €
This milky facial cleansing gel reveals a lather as soft as a cloud to cleanse the skin while preserving its hydration.

Ocean heritage, green beauty that draws its strength from water

Made in Brittany, the very young brand Ocean Heritage unveils 100% natural cosmetics that make green beauty and blue beauty flirt. The formulas of its treatments contain active marine ingredients – whose effectiveness is proven – like several types of red algae and brown algae, but also fresh sea water (and this is the first to do so). These green active ingredients come from eco-responsible harvests, thanks to natural extraction processes (green and blue biotechnology, organic farming), to impact the environment and marine ecosystems as little as possible. Face serum, cleanser-makeup remover, more or less rich cream, they adapt to all skin types (dry, combination or oily) and offer a simplified routine. We validate!

Our favorite product

Ultra regenerating face serum, Ocean heritage
89 €
A fresh seawater serum that contains more than 62 mineral salts and trace elements to reboost skin cells.

Atelier populaire, the committed cosmetics manufacturer

It is in its own Parisian factory located in the 19th arrondissement that the organic cosmetics brand Atelier Populaire concocts its natural origin care products which are certified organic, but also vegan and cruelty free. The one who intends to modernize craftsmanship, does everything herself from formulation to manufacturing, to communication about her products. Cold-saponified, biodegradable and palm oil-free soaps, cold-pressed virgin oils used to moisturize the body, face and hair, essential oils, solid deodorants and even CBD treatments, Atelier populaire unveils a wide range of treatments that allow you to adopt a more eco-responsible and zero waste routine. And for those who would be tempted by making their home-made beauty treatments, the brand also offers DIY workshops in its factory.

Our favorite product

Solid deodorant Cellular relaxation + CBD, popular workshop
This solid deodorant like no other contains CBD isolate, a trendy active ingredient with anti-stress properties that will both limit perspiration and prevent bad odors. Super smart!

Elodie Le Gall

Passionate about writing and beauty, Elodie swaps her lipstick for her laptop to find you the best makeup, hair and skincare trends, and pro tips…

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