Who has never thought that their bathroom was cluttered with products? Between shower gels, shampoos, facials, body treatments… that’s a lot of bottles lined up on the shelves or the edge of the bathtub. And when you go on vacation, it is of course difficult to take them all. But are they really essential? The question deserves to be asked, at a time when overconsumption is reaching new heights, with the corollary of an excessive production of plastic packaging, partly responsible for the pollution of the oceans.. It is therefore urgent to “consume better”.
The option of a multipurpose product, suitable for everyone, thus seems to correspond well to current expectations. Maëla Le Mercier Pinier, product manager at Mustela, the French cosmetics brand, has also noted this: “During our round tables with consumers, the creation of a treatment that would meet several needs was essential. .”
The summer Hit
These too many products take up space, time, they are not always recyclable and are expensive. By buying fewer bottles, you spend less and avoid waste, a virtuous circle. A pioneer in this field, the Embryolisse brand developed a basic emulsion in the 1950s, the Concentrated Milk-Cream, a universal treatment that serves both as a moisturizing cream or mask, as a make-up remover or after- sun… A benchmark in the world of cosmetics.
Recently, the Nuxe laboratory has developed a multipurpose treatment that can be used as a moisturizer, make-up remover or plumping mask. “It is the dose applied to the face that makes the difference (more or less depending on use), but also the formulation of the product, specifies Nadine Leconte, research director of the brand. The detergent surfactants have been replaced by a gelling agent obtained by fermentation. This makes it possible to have both an effective make-up remover for the face and eyes, and also a very gentle moisturizer.”
Hydrate from head to toe
These types of cosmetics can be applied both on the face and on the body (except for sensitive areas). They nourish, hydrate, soothe and repair all areas of dryness. Including dry patches on the cheeks, rough elbows and knees, dehydrated nails and cuticles. They can be used after showering or shaving, after-sun or in winter when the epidermis is drier. Clearly, whenever it is necessary to moisturize your skin…
A benevolent formula
Most often, these multipurpose products have a natural and “clean” composition, that is, without controversial or potentially irritating components. As they are suitable for all skin types (both that of children, who are more sensitive, and that of adults), they also have a short list of ingredients, including noble and beneficial plant extracts such as sweet almond, avocado or shea butter. Some of these products are even certified organic.
Last but not least, these treatments are available in tubes (entirely recyclable when it is made of aluminium), easy to slip into your suitcase. Certainly, this category of cosmetics has a future…
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