11:00 p.m., September 8, 2022
You had to think about it: behind the skin of the face, there are muscles that you can work. After the squat for the buttocks, the abs for the chocolate bars, you can, for your frown lines, go and have your face massaged at the facialist. Coming from the term “facial” designating facial care, this anglicism defines massage techniques that aim to drain and relieve fatigue, even to make the effects of aging less visible. And it is a revolution in the world of aesthetics.
Delphine Langlois, one of the figures of the profession in France, is convinced of this. “We’re turning everything upside down, she says. Before, we had the choice between going to the beautician for skin care or having injections with the cosmetic surgeon. With facialists, we have a solution between the two. »
A less tired face
In the United States, every star has their facialist. In France, fashion shows and film festivals are snapping up professionals like Sophie Carbonari, who counts Leïla Bekhti and Caroline de Maigret among her clients, among others. The Académie des facialistes, the training founded by Delphine Langlois and Catherine Bourgeois, welcomes long-time beauticians every year who want to adapt to the requirements of a new clientele who demand more than an exfoliating or moisturizing treatment.
During a one-hour session, these practitioners use different techniques such as Kobido, an ancient Asian massage with lifting effects, facial gymnastics or even tools such as gua sha, a quartz stone to work lymphatic circulation. . “The skin has about fifty muscles, they need to be oxygenated, tense, firmed up to relax and be as elastic as possible”, says Catherine Bourgeois. These maneuvers improve the radiance of the complexion, the firmness of the skin and even the oval of the face.
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After a thirty-minute session, the effect is stunning. Wrinkles are less marked, the face is more relaxed and the face is less tired. The very structure of our facies seems to have changed. Especially since each massage adapts to the morphology and expressions of each. “Not everyone ages the same way. explains Delphine Langlois. Some will need to redraw the oval of the face, others rather to enhance their cheekbones. » According to Sophie Carbonari, this new, more personalized approach to beauty care is finally lending its letters of nobility to the profession of beautician: “We have long been engulfed by cosmetic brands that gave protocols for applying their creams. There, we reclaim our profession. »
aging better
In their office, these neo-aestheticians welcome women of all ages. The youngest come for prevention, and those who have already gone through the botox box go there to delay the next injection. With prices ranging from 80 to 300 euros, redoing the features of the face in a few massages is however not given to all. “It’s expensive, but it’s better to go to a facialist than invest in chemical-laden serums or get a $250 injection every six months”, launches Fanny Chauvin-Coin, facialist in Paris. To space out the appointments while maintaining your glow at a lower cost, the professionals give you the self-massage techniques to apply at home. “The ideal is to massage yourself every day for at least five minutes to age better”says Catherine Bourgeois.
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You can be 50 and look gorgeous or be 30 and look tired
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Aging better and not refusing to age seems to be the motto of these practitioners who refuse the idea of entering the youthism touted by the cosmetics industry and its magic wand-like radiance creams. “I hate the term anti-agingsays Sophie Carbonari. You can be 50 and look gorgeous or be 30 and look tired. We do not cancel wrinkles. There are even wrinkles like nasolabial folds, which express joy, which we want to keep and maintain. We just want to look good and have pretty contours, not to look tired. » The women who go to see Catherine Bourgeois admit to her better accepting their complexes, because the facialist teaches them “to look at themselves in the mirror and to take care of those parts that bother them in order to live better with them”.
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