On TikTok, Instagram, or even YouTube, they share their make-up tutorials, product tests and hairstyle tips with their fans. Who ? The beauty influencers, of course! Combining anecdotes and advice from passionate friends, they rely on proximity to best deliver their little beauty secrets, in front of their HD video equipment.
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A process that particularly appeals to the youngest: if, in France, only 18% of women trust vloggers, the proportion peaks at 31% among 18-30 year olds, according to a Treatwell survey published last October. Their popularity is such that some have become true businesswomen, not hesitating to launch their own cosmetics brand, such as Huda Kattan (Huda Beauty, Wishful, Kayali), Kylie Jenner (Kylie Cosmetics), Emily Weiss (Glossier ), or even Caroline Receveur (Osée Beauté).
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It must be said that their potential market is huge: some are followed by more than 10 million subscribers. They are already 30 to appear in this very closed club, according to the analyzes of the beauty shopping site Cosmetify which published its “Beauty influencer rich list 2022”. And one of them breaks all records: Nikkie de Jäger.
Nikkie de Jäger, the most famous beauty influencer in the world thanks to her 162.8 million subscribers
132 million fans on TikTok, 16.4 million on Instagram
Born in 1994, the Dutch influencer published her first videos on YouTube at the age of 14. Since then, her beauty channel NikkieTutorials has been one of the most watched on the platform in the Netherlands. It has no less than 13.9 million subscribers.
A monster success which, combined with the colossal number of her fans on Instagram (16.4 million) and TikTok (132.5 million), makes Nikkie de Jäger the most famous influencer in the world: 162.8 million people. follow on their social networks.
Who is Nikkie de Jäger?
Makeup artist and professional hairdresser, Nikkie de Jäger appears in several television shows (I Can Make You a Supermodel on RTL 5, Glow Up on BBC Three, the Eurovision Song Contest…) and collaborates with cosmetic brands (Maybelline, Too Faced).
Very inspired by Pat Mc Grath – whom she described as a “goddess” in an interview with hellogiggles.com – Nikkie de Jäger wears daring and colorful make-up, but also looks natural, without any makeup. In January 2020, pressured by blackmailers, Nikkie de Jäger was forced to reveal that she was transgender, in a touching video with 38,430,125 views: I’m Coming Out.
The Power of Make-Up, before and after with and without makeup by Nikkie de Jäger
In one of his flagship videos, The Power of Make-Up (13.9 million views), the vlogger presents the incredible power of makeup, in a surprising before and after. On the right, Nikkie de Jäger presents her face without any artifice. On the left side, she successively applies foundation, concealer, eye shadow, eyeliner, contour product, bronzer, blush, highlighter, lip liner, lipstick and, finally, gloss, for a complete makeover.
The ranking of the 10 most famous beauty influencers on the planet
1. Nikkie de Jäger (Netherlands): 162.8 million subscribers
- YouTube subscribers: 13.9 million
- Instagram followers: 16.4 million
- TikTok followers: 132.5 million
2. James Charles (USA): 83.8 million subscribers
- YouTube subscribers: 23.9 million
- Instagram followers: 22.7 million
- TikTok followers: 36.7 million
3. Huda Kattan (USA): 63.13 million subscribers
- YouTube subscribers: 4.13 million
- Instagram followers: 50.8 million
- TikTok followers: 8.2 million
4. Mari Maria (USA): 51.44 million subscribers
- YouTube subscribers: 9.94 million
- Instagram followers: 20.1 million
- TikTok followers: 21.4 million
5. Yuya (Spain): 42 million subscribers
- YouTube subscribers: 24.9 million
- Instagram followers: 17.1 million
- TikTok followers: 12,800
6. Bretman Rock (Philippines): 41.58 million subscribers
- YouTube subscribers: 8.88 million
- Instagram followers: 18.4 million
- TikTok followers: 14.3 million
7. Chiara Ferragni (Italy): 33.453 million subscribers
- YouTube subscribers: 153,000
- Instagram followers: 27.7 million
- TikTok followers: 5.6 million
8. Jeffree Star (USA): 31.9 million subscribers
- YouTube subscribers: 15.9 million
- Instagram followers: 13.8 million
- TikTok followers: 2.2 million
9. Nikita Dragun (USA): 26.86 million subscribers
- YouTube subscribers: 3.56 million
- Instagram followers: 9 million
- TikTok followers: 14.3 million
10. Rachel Levin (USA): 20.3 million subscribers
- YouTube subscribers: 14.4 million
- Instagram followers: 4 million
- TikTok followers: 1.9 million
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