” We wanted to completely rethink the experience of luxury skincare products. We therefore decided to divert the lipstick stick to adapt it to totally innovative skincare formulas, solid, without waterbut highly sensoryand that you can take everywhere with you in a handbag “, Explain Piergil FourquieParisian designer and co-founder of the brand.
A unique format for skincare products
Dakota House offers an unprecedented offer to date: solid and nomadic luxury treatments. ” If we find more and more hygiene and toiletry products in solid format, care products are still rare in this galenic and almost non-existent when we go upmarket. “, highlighted Eva Jouetco-founder of the brand and also commercial director of Premium Beauty News.
The anhydrous solid format obviously has the advantage of saving the weight of water in the products. In addition to its environmental benefits, this solution has made it possible to envisage a nomadic use.
” We wanted to take skincare products out of the bathroom so users could protect their skin, anywhere, anytime adds the designer. ” We started from the real needs of consumers to create a solution adapted to their expectations “.
Dakota House takes its name from the Native American hunter-gatherer peoples of the plains and forests of North America. ” We wanted to honor these peoples who, in their traditional ways of life, only took from nature what they strictly needed, who were aware of being part of a whole, alongside animals to whom they paid homage. through their totems “says Piergil Fourquié.
It is in this perspective of sobriety that Dakota House imagined a refill system to limit the consumption of resources and reduce packaging waste.
Innovative natural formulas
In the same logic, the formulas have been designed to combine ease of use and efficiency in an ultra-compact format.
” The ideal of sobriety influenced the entire development process », confide the two co-founders. ” This led us to do less, but better, to get to the point thanks to concentrated active ingredients, sometimes even from upcycling. “.
Without water, natural formulas can free themselves from preservatives while keeping a maximum shelf life. So many biases that involved meeting many technical challenges.
” The project was ambitious and difficult to implement. Natural and anhydrous formulas made casting the stick particularly difficult “, explains Eva Jouët. In particular, it was necessary to find the company capable of carrying out the operation while respecting the budgetary constraints of a start-up. A challenge because Dakota House stuck to products 100% made in France.
” Fortunately, the market is changing and suppliers are aware that much of the business is shifting to young, emerging brands. The project was technically difficult, but supporting innovative start-ups is a point on which manufacturers really have the opportunity to differentiate themselves. “, she specifies.
A pre-sales campaign in September
The French brand is now beginning its first meeting with consumers, through a presales campaign on the Ulule platform from September 22, 2022.
” It is the culmination of long months of research and development. We introduced our range recently, with four innovative products. The first feedback is positive. We must now transform the test », conclude the two founders.
The range consists of a Eye contour, made with 98% ingredients of natural origin, including a moisturizing and antioxidant-rich upcycled coffee oil; of one Facial care (98% natural) to apply to imperfections for an absorbing and mattifying effect and an immediate corrective effect, based on upcycled avocado, to regulate sebum secretion, volcanic perlite, and Candelilla wax; of a Blip balm nourishing and protective, 100% of natural origin thanks to a combination of natural waxes, vegetable oils and shea butter, and finally a Solid Pink Pepper Scent (90% natural), alcohol-free and rich in plant-based emollients.
And to harmonize the container and the content, the packaging of each product is illustrated with the totem animal to whose protection it is entrusted: the eagle for the eye contour, the bear for the facial treatment, the owl for the perfume and the wolf for the lip balm.
Leave a Comment