dates, tips and participating brands

dates, tips and participating brands

What date for Black Friday 2022 in France?

On your calendars! This year, Black Friday will take place from Friday, November 25, 2022 to Monday, November 28, 2022. A little historical reminder: Black Friday, also called “Black Friday” in French, is a commercial holiday that was born in the United States in the 1950s. The day after the famous Thanksgiving which takes place each year on the fourth Thursday of the month of November, merchants offered exclusive discounts for 24 hours only. Something to create enthusiasm among consumers and start the Christmas shopping season in style.

Now international in scope, Black Friday arrived in France in 2013 with e-commerce giants such as Amazon. Note that there have been a few small changes over the years: the event no longer lasts just 24 hours but rather several days. With some merchants, you may therefore be entitled to exclusive reductions during Black Friday Week (a few days before Friday 25) on the occasion of Black Friday Weekend, from Friday to Monday but also during Cyber ​​Monday which marks the last day to benefit from good deals. In short, a long-awaited sales period like the French Days, the French equivalent created by the country’s e-tailers (Boulanger, La Redoute, Fnac-Darty, etc.) which take place twice a year, in the spring and at the start of September.

When is Cyber ​​Monday 2022?

This year, Cyber ​​Monday will take place on November 28, 2022, from midnight to midnight. This is the last 24 hours to take advantage of good deals and have fun without blowing your budget. Some consumers would also wait for this famous Monday before buying anything because several brands are selling off their prices even more for this last day. So much so that in 2020 in the United States, Cyber ​​Monday sales exceeded those of Black Friday. It should be noted, however, that you should not be afraid to take the risk of missing out on some good deals because you can imagine that products at a reduced price can quickly find themselves out of stock…

Good tips: which stores participate in Black Friday?

You’ve noted the date in your diary, put a reminder on your phone and are waiting for one thing: for the promotions to begin! Know that you are certainly not alone because 62% of French people wait for this period to make purchases. According to a 2020 Criteo study, this commercial event had even created a spike of +127% in sales compared to the October average… In order to make you wait more easily, and so that you can prepare as well as possible, there has several small things to know. First, the Black-Friday, although it arrived in France with online stores, is also an event celebrated by physical stores. You will therefore be able to find a multitude of offers in your favorite brands and at small traders. Here is our non-exhaustive list of those who regularly participate in Black Friday:

  • Amazon
  • Cdiscount
  • La Redoute
  • Adidas
  • ASOS
  • Sephora
  • Baker
  • Fnac
  • Darty
  • Mango
  • Passage of Desire
  • Etam

All you have to do is subscribe to the newsletters of your favorite e-shops to be sure not to miss anything and create your wishlist to make your shopping easier on D-Day!

Find all our advice in our Good Deals section.

Promotions: where to find the best Black Friday deals?

You’re almost ready to grab the best deals on Black Friday! But if you’ve never bought during this major trade event, here’s what to expect. You should know that there are 3 sectors in which the French invest during Black Friday: fashion at 68% (yes, we are fashionistas in this country), tech at 66% and finally beauty at 44%. % (INSEE 2019 figures). Black Friday is also considered the ideal opportunity to save money on many products but also to start your Christmas gifts in advance, without stress and at low prices. So why deprive yourself of it?

Amazon tips: Black Friday 2022 offers

It’s no secret that you can find everything on Amazon. And if there is one area in which the American e-commerce giant is ultra-gifted, it’s promotions. On the occasion of Black Friday, we therefore rush to to shop everything we need: a new telephone, a pair of wireless headphones, decoration for our new apartment, a vacuum cleaner… On the desire side, we won’t hesitate to take a look at Amazon Fashion and why not take a look at beauty for ultra tempting offers.

Black Friday: Cdiscount offers

At Cdiscount, it’s the same thing: promotions galore! On household appliancescomputers, video games, toys… In short, enough to buy nice Christmas presents for the whole family, at a reduced price!

Black Friday Fnac, Darty: promotions not to be missed

At Fnac and Darty, take the opportunity to shop the essentials of the house on sale: a new fridge, a state-of-the-art food processor, an ultra-connected television… We can also get a makeover with all the offers on hairdressing equipment (straighteners, blower brushes, hair dryers, etc.), facial care devices, but also keep an eye on your health and its well-being with scales or massage utensils…

Black Friday 2022 at Apple

Black Friday at Apple is surely one of the most anticipated times of the year. The apple brand, one of the most popular in its field, if not THE most popular, delights its consumers with very good deals. We expect to see discounts on smartphones, tablets, wireless headphones, computers… In short, everything we use every day!

La Redoute promo: what to expect on Black Friday?

Are you looking for little nuggets of fashion, beauty or decoration? Go to La Redoute to benefit from a multitude of unmissable offers. In fashion, we will surely fall for a La Redoute Collections coat, a pair of Nike sneakers or even beautiful Levi’s jeans. On the beauty side, we will take advantage of good deals on care, hair, makeup, perfume or even on care devices. Finally, you can redo your entire house at low prices: from decoration to household appliances, not to mention the furniture section!

Black Friday 2022: all at Sephora

For beauty fans, our favorite address remains Sephora. And good news, during Black Friday, there are a multitude of offers on our favorite e-shop! Perfume, skincare, makeup… We won’t know where to turn as there will be so many offers…

French Days: when do they take place?

Although we are looking forward to November 25, 2022, we like to support French initiatives such as the French Days. Created in 2018 by the biggest French e-retailers (Fnac, La Redoute, Darty, etc.) in order to introduce consumers who are a little reluctant to online shopping, French Days represent several days of discounts twice a year. In 2022, they took place from May 4-9 and September 23-26, both online and in-store. So if you missed the info, know that the next edition should take place in April or May 2023 and comfort yourself by doing a bit of shopping during Black Friday 2022!

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