October Rose returns for its 29th edition. Throughout the month of October, the brands are committed to the fight against breast cancer. Focus on our favorite initiatives.
The 29th edition of the Pink October campaign is officially launched. Since 1994, this annual event has been led by the Ruban Rose association, which raises public awareness of breast cancer screening. And for good reason: it is the most lethal cancer in women. Nearly one in eight women will develop breast cancer during her lifetime. In 2021, it carried off 67,800 women worldwide.
Pink October: what is it exactly?
Throughout the month of October, the greatest historical monuments are decked out in pink to show their commitment against breast cancer. Cities organize actions and events and many brands launch limited editions, part of the sales of which is donated to associations fighting against cancer. The goal ? Encourage women to be screened and financially support research to save as many lives as possible.
To participate, you can make a donation directly on the cancerdusein.org website, or fall for one of these initiatives as beautiful as they are committed.
Blissim’s October Box
For the 6th consecutive year, Blissim is committed to women during Pink October. This year, the box of the month is adorned with a 100% pink power design, illustrated by the talented Camille Gressier. This one was designed to make every woman feel beautiful, brave and strong. The box is available throughout the month on blissim.fr for €14.90.
Blissim is committed to donating more than €40,000 to the Ruban Rose association. Similarly, a raffle will be organized on the site from October 3 to 16: each euro collected will be donated to the association.
Discover the special Pink October Blissim box here
Ralph Lauren’s Pink Pony Collection
Women, men, children and even home, Ralph Lauren’s Pink Pony collection is expanding considerably this year. Engaged for two decades in the fight and research against breast cancer, the American house has imagined some forty pieces – from the candle, to the cashmere sweatshirt, through the t-shirt or the jacket – of which 25% of the purchase price will be donated directly to an international network of cancer charities. When 100% of the purchase price of the fleece hoodie (available from XXS to 5XL) will be donated to the same network.
Discover the Pink Pony collection here
The Even Cosmetics Iconic Product Kit
Designed for the hyper-sensitized skin, hair and nails of people undergoing drug treatment, Even Cosmetics is a figurehead in the support and fight against breast cancer. During this month of national awareness, the label, which is celebrating its 5th anniversary, is launching a special anniversary kit. Inside, there are 5 iconic products to take care of your body, face and hair.
Here, 1% of each sale will be donated to an association to help fund research. The brand is also committed to distributing more than 22,000 self-examination awareness kits free of charge in its partner pharmacies.
Discover the essential kit Even Cosmetics here
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The Coco & Eve box
Rising among the most popular hair care in recent months, Coco & Eve has grouped its bestsellers for a complete routine. Nourishing and conditioning scalp scrub, mask and oil, 50% of profits made from sales of the Ultimate Pamper Bundle will be donated to the Breast Cancer Research Foundation, a charity that funds research to prevent and cure breast cancer.
Discover the Ultimate Pamper Bundle on cocoandeve.com
Throughout the month of October, the Respire label is trying its own way to fight against breast cancer. She therefore joins forces with the Keep a Breast association, which encourages young women to take care of their breasts, to get to know their body better and to become aware of its possible changes. For the purchase of a deodorant stick on the respire.co website and in pharmacies, €1 is donated to the Keep a Breast association.
Discover Breathe here deodorants
P.Lab Beauty’s “perfect skin” and “look” sets
On the occasion of Pink October, the P.Lab Beauty label is launching two limited edition boxes, filled with essential products. The “perfect skin” set includes three products to gently remove make-up and cleanse the face. The “eye” box also contains three products, to moisturize and smooth the eye contour, as well as to magnify the eyelashes. Here, 15% of sales will be donated to the Ruban Rose association.
Discover the P.lab beauty selection here
Operation The Power of Pink by Mavala
The Swiss brand Mavala is committed to the fight against cancer by creating an unlimited range: The Power of Pink. There are 4 products, all compatible with cancer treatments. A tinted lip balm, plum eye pencil, micellar water and pink nail polish.
Throughout the month of October, for the purchase of a product from The Power of Pink range, Mavala donates €2 to the Institut Curie, the first French center specializing in oncology.
Este&sens collector balms
For the sixth consecutive year, esteem&sens imagines a limited edition for Pink October. This year, it’s the turn of its Baume Souverain, an SOS ointment that acts as a shield for sensitive and dry skin. Hands, feet, elbows, knees… regain suppleness and softness thanks to its formula enriched with shea butter and beeswax. The Detoxifying and Draining Balm has also been revamped for the occasion. Based on extracts of organic pink pepper, organic green tea leaves, spirulina and Kigelia bark, it activates microcirculation and firms the skin. For each collector’s product purchased, €1 will be collected to set up physical support actions for patients.
Discover limited edition balms here
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