Launched in Australia in 2009, KORA Organics, Miranda Kerr’s beauty brand is finally arriving in France. Organic, clean and ethical, it has already won over many followers around the world. And even the founder of Snapchat, the husband of the famous Top himself.
Long before Rihanna, Selena Gomez, Lady Gaga or Jared Leto, long before clean beauty became the norm, Miranda Kerr, a model with adorable dimples who we admired throughout our adolescence on the Victoria’s Secret catwalk (and jealous at arm of Orlando Bloom), launched a rather special brand of cosmetics.
One of the world’s leading clean beauty brands
Called KORA Organics, this very personal project is inspired by a life ordeal. While her mother was diagnosed with cancer, all of the home products were sifted through to keep only those whose composition was beyond reproach. This is how Miranda Kerr came up with the idea of launching a range of certified organic cosmetics, at a time when the word was still associated with clay masks and ash toothpaste.
After several years of working with chemists to develop products “clinically active, with an effective formulation and good for the skin”, the model launched her skincare line in 2009, in Australia, where she is from. Then gradually in the United States, Japan, Canada… In France, we had to wait 13 years to finally be able to get our hands on it since the range has just been launched. on sephora.frin mid-October 2022.
“I put my heart and soul into every product I create. They’re like my babies”, was moved the young woman during the press conference organized by Sephora on the occasion of the launch of KORA Organics in France. Mother of three boys, Miranda pampers her brand like her daughter and still owns 85% of the company today.
First guinea pig – all the products are tested on her and not on animals – she has been using the products since she was 26 years old. And in view of her absolutely radiant and flawless complexion at 39, we want to believe in the effectiveness of what she sells. She also receives many messages, and DM’s to thank her for a skin “completely transformed”. “When you give your skin the nutrients it needs, it glows”she points out.
Indeed, based on natural products, which can also be eaten, such as noni or kakadu, which Miranda Kerr and her mother respectively consume in juice daily, KORA Organics treatments are capable of nourishing not only the skin, but also the spirit, for a 100% healthy ritual routine. So, where do we start?
The brand’s must-haves (according to Miranda Kerr)
The Turmeric Brightening & Exfoliating Mask 2-In-1
“People are obsessed with this product. There is no other product like this on the market. Even my husband uses it in the shower every morning. His skin has improved so much since he use this scrub.”
Based on organic turmeric, mineral powder, rosehip seeds and aspen bark, this scrub, which can also be used as a mask once or twice a week, decongests pores, refines skin texture and leaves it luminous. and glowing. It also incorporates the benefits of aromatherapy thanks to peppermint, both good for regulating sebum production and for energizing the senses in the morning in the shower. “Definitely a must-have” !
To follow up the application of the turmeric exfoliant, the Noni Glow face oil is “the best combination to really see results”. Rich and potent yet non-sticky, the oil is made with noni extract and rosehip, pomegranate and sea buckthorn oils to smooth, nourish and brighten skin. Soft, smooth, glowing and plump skin, the oil also helps reduce the visual effects of sun damage.
€27 for 10ml on Sephora.fr €69.90 for 30ml on Sephora.fr
“La crème de la crème. I like to use it at night or in the summer. It’s an incredible moisturizer, light”. Indeed, the formula based on seaweed, green tea, Alpine rose and water from the Swiss glaciers of this cream improves the clarity of the skin and ensures long-lasting hydration, without weighing it down. Like the brand’s other two cream jars, this one is refillable.
56€ on Sephora.fr 46€ the recharge on Sephora.fr
“The vitamin C serum was the first organic vitamin C serum created in the world. It contains kakadu, an Australian ingredient that naturally displays the highest concentration of vitamin C. It helps against pigmentation. I used it in particular when I was pregnant. It’s important to use products that can be good both on the outside and on the inside. My mother drank kakadu juice every day. I drink noni juice every day. days since I was 14. Noni is a superfood ingredient and is found in all KORA products.”
Thanks to its super concentration, vitamin C serum promotes skin elasticity and firmness, protects the skin from environmental damage, reduces the appearance of dark spots, improves skin tone and texture, and smoothes the skin. appearance of fine lines and wrinkles.
All KORA Organics products are available online on sephora.fr.
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