Every 15 minutes, a copy of this beauty-tech device is sold around the world. Well known to fans of natural cosmetics recipes, this little robot heats, mixes and prepares, hot or cold, solid deodorant, shampoo, masks and even make-up.
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BeautyMix, the small company of Charters which does not know the crisis
A Chartres brand launched in 2018
His nickname? The BeautyMix, of course! Imagined by the adopted Chartrains Nelly Pitt and her brother Mathieu in 2018, the accessory facilitates the realization of homemade cosmetic products with natural and organic ingredients. Since then, its founders have lived a real success story. 4 years after its launch, the small brand from Eure-et-Loir is exported to 3 European countries and is present in 500 points of sale in France (Boulanger, Galeries Lafayette, Nature & Découvertes…).
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A flourishing success, encouraged by the media spotlight
So, of course, the team grew. The small family start-up is now made up of 15 people who work for the success of BeautyMix. Good news for these collaborators, after being presented inWho wants to be my partner?, Restricted zone (M6) and Estelle Noon (RMC), the cosmetic robot has just benefited from a new spotlight.
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BeautyMix rewarded at the Eure-et-Loir Business Trophies
This year theRepublican Echo and the Chamber of Commerce and Industry organised, for the very first time, the Eure-et-Loir Business Trophies. Set up to “reward the creativity, innovation and dynamism of the department’s companies” 28, according to the daily, this award highlighted 18 companies. And, among them, BeautyMix stood out in the Innovation category, after being put to the public vote.
A small robot that thinks big: 25,000 units of the device sold each year
A news that delights, of course, its founder. “ This award is a source of great pride for me, enthuses Nelly Pitt. This shows that BeautyMix is capable of innovating, of inventing the beauty of tomorrow and that home cosmetics still have a bright future ahead of them! ».
Because the entrepreneur is now certain, the 25,000 robots they sell each year prove that more natural products are a real social phenomenon. “Do It Yourself is not just a passing fad,” she says. New modes of consumption are taking hold. It is therefore essential that companies can meet expectations! “.
How to test the BeautyMix before making an opinion
Make your own beauty products to save money
Making your own beauty products generally lowers the cosmetic budget. Adopting BeautyMix would thus make it possible to achieve 50% savings over one year, according to a study conducted by the company*. Only here, its purchase price amounts to 129 €, at least (with the scale but without the ingredients). Good news for the undecided, there is a trick to test the BeautyMix without any obligation to purchase: participate in a workshop.
The trick to test the BeautyMix before buying it (or not)
Theoretical sessions (how to use the tool, discovery of available ingredients and recipes, etc.) and practical sessions (making a face cream, body care, etc.) are organized in store, at home or in stores. And you don’t need to live in Chartres to participate: these sessions are organized throughout France (see here the complete agenda of the next BeautyMix workshops around your home).
* Study carried out by BeautyMix on natural and certified Cosmos cosmetic products available online, excluding sales and exceptional promotions.
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