The new Carita temple in Paris

This is a huge challenge for the Carita house. That of reviving after two years of work the emblematic address of the illustrious cosmetics brand. More than an institute, it is a real theater that has just opened its doors on rue du Faubourg-Saint-Honoré, replacing the institute created in 1952 by Maria and Rosy Carita. As soon as it opened, the Maison de Beauté welcomed the Duchess of Windsor, Grace Kelly, then Catherine Deneuve, Isabelle Adjani and the Tout-Paris. Everyone loves this place which brings together hair, skin and body experts. Coming from the world of hairdressing, the two sisters are the pioneers of global beauty, based on the principle that under the hair, there is a face…

From 1956, with a doctor specializing in rejuvenation, they developed new formulas, such as the famous Fluide 14, a dry oil intended for the hair as well as the body and face, or the Rénovateur, a black scrub with sunflower seeds. Their treatment philosophy combines three ideas: detoxification of the epidermis, treatments that penetrate deep into the skin and results increased tenfold by the use of machines. In the 1960s, nobody still mentioned the beauty tech but they already offer the Relaxonde, a machine whose vibratory waves are the premises of micro-currents.

Visionaries, they then dispense their method by creating a training institute where the greatest beauty professionals will pass. Entirely reinvented by the architects Cristiano Benzoni and Sophie Thuillier, the 1,800 m2 space spreads over four floors with its treatment cabins, a hairdressing salon, a champagne bar and the Rosy, a restaurant under the leadership of chef Amandine Chaignot. A poetic and refined creation, with a huge atrium bathed in light at its heart, whose arches and staggered perspectives evoke a painting by Magritte. Suspended walkways and lifts provide access to the eleven spacious and intimate suites, dressed in black and white.

At the heart of each protocol, the Chorégraphic gesture, Carita’s signature, targeted and rhythmic movements that will stimulate, reshape and increase the skin’s radiance tenfold. For the body, the Metamorphic treatment combines gestures and radiofrequency to regain a firmer silhouette in a few sessions. At the hairdressing salon, John Nollet applies his know-how for a style that is as glamorous as it is contemporary, coupled with hair care that transforms the hair. In the bosom of L’Oréal since 2014, the group is renovating the formulas and launching in 2021 a collection of eighteen exceptional treatments, made from gold, tourmaline and lagoon water. To be discovered in the shop on the ground floor, where cosmetics rub shoulders with beautiful objects for yourself and the home.

11, rue du Faubourg-Saint-Honoré, 75008 Paris.

www.carita.fr