Dyson invests half a billion pounds in new beauty innovations

Dyson invests half a billion pounds in new beauty innovations

The investment will allow the opening of new research laboratories and the development of 20 new beauty products over the next four years.

New Dyson 2022

Dyson announces investment of half a billion pounds to expand and accelerate its research and technology development of beauty innovations. The company also announces plans to launch 20 new beauty products over the next four years.

Dyson unveils in parallel with this investment, the results of its comprehensive study conducted on the hair. It provides insight into hair types, styling habits and perceptions of hair health around the world.

Dyson revolutionized haircare 6 years ago when it launched the Dyson Supersonic™ hair dryer: a device that uses fast, controlled airflow and intelligent heat control to dry hair quickly, while protecting them. Since then, Dyson has developed a range of beauty technologies designed to deliver styling styles suitable for all hair types, while limiting the damage caused by extreme heat. The performance of Dyson styling tools is the result of a decade of research – from hair structure to airflow dynamics – while looking at the effect of thermal, mechanical and chemical damage.

Research at the heart of Dyson

Across Dyson’s four tech campuses, 6,000 engineers and scientists have access to hundreds of labs. These spaces allow new ideas and technologies to be rigorously tested around the clock. Dyson teams develop test benches and use state-of-the-art equipment to understand different hair types; but also to identify more efficient and healthier styling techniques. Devices such as scanning electron microscopes, thermal imaging cameras, and airflow laser smoke machines help engineers better understand the impact of hair damage, hair types around the world, and the effects of high speed airflow.

The development of a technology suitable for all hair types remains a crucial objective for the research and development teams. This investment will create new laboratory spaces to refine Dyson’s knowledge of hair types and their damage, while supporting the diversification of the range of Dyson beauty technologies.

From the cortex to the cuticle, from the root to the tip of the hair: The conclusions of the Dyson study

Understanding users is a key factor in the design process at Dyson, backed by hair science and research. This research and knowledge guides our engineering decisions and enables engineers to design products that deliver better results for healthy, well-groomed hair, regardless of hair type. Dyson’s obsession with hair science led to a global hair study. This study examines hair health, perceptions, habits and attitudes towards hairdressing in 23 countries and among 23,000 people. This study gives Dyson engineers a better understanding of styling frustrations.

Misconceptions about hair health:

  • 66% of French people say their hair is damaged – dandruff, hair loss, graying hair, and oily hair are their main concerns. However, these concerns are not related to the fact that their hair is damaged since 69% of French people believe that their hair is healthy.
  • Respondents describe healthy hair as soft (35.3%), shiny (32.1%), and supple (30.7%).

“Dandruff, hair loss and graying hair are not types of damage, but problems related to the scalp and hair growth. Hair damage refers to the breakdown of the hair cuticle and cortex, which can cause your hair to look frizzy, dull or brittle. The best way to maintain healthy hair is to prevent and minimize exposure to sources of damage, such as extreme heat which makes hair weaker and more susceptible to breakage and split ends. » affirms Rob Smithhair science specialist at Dyson

Hairstyling Habits and Behaviors:

  • Hair washing remains frequent: The Dyson global study reveals that more than one in two French people wash their hair every day or once every two days.
  • More than 58% of French people have changed their styling habits during the pandemic, washing their hair less (10.6%) and combing their hair less (10%).
  • However, we notice a diligent maintenance and styling of the hair. Conditioners, serums, and rinse-off masks are the most used.

“How often you wash your hair depends on your hair type, activity level and environment. Over-washing, however, can be very harmful and strip the scalp of its natural oils while leaving the hair dry. In general, the oilier our hair or scalp, the more often we think we should wash our hair. Straight hair can appear flatter due to oil build-up, while wavy or curly hair absorbs oil and requires less washing. Respect your scalp by using shampoos adapted to your hair type. Remember to consider the pollution levels in your environment and also wash your hair to remove the pollution, as the combination of pollution and UV rays can cause significant hair damage. » affirms Rob Smithhair science specialist at Dyson.

Dyson hair care technologies

The irreplaceable Dyson Corrale™ straightener

Suitable for all hair types, this unique styling tool has three temperature levels. Thanks to a sensor, it measures the temperature 100 times per second. Intelligent Heat Control technology ensures perfect heat level precision, delivering the perfect finish and shine Thanks to patented Dyson technology, the flexible copper plates, perfectly hug hair strands, applying heat and tension homogeneous with each pass, reducing the use of heat, and thus halving the damage to the hair fiber. Equipped with its lithium battery, the Dyson Corrale™ straightener also offers comfort of use with a 30 min autonomy, which makes it the perfect tool to offer to mothers who want to take care of their hair and their style from the bathroom until when the handbag.

The timeless Dyson Supersonic™ hair dryer

Designed for different hair types, the Dyson Supersonic™ hair dryer is powerful and fast. Thanks to its Air Multiplier™ technology, the device uses a fast but concentrated airflow. The air is propelled thanks to the power of the Dyson V9 digital motor, integrated in its handle, which allows a perfect balance during styling. Unlike traditional hair dryers, the Dyson Supersonic™ hair dryer measures air temperature more than 40 times per second using Smart Heat Control technology. The temperature is thus regulated and precise, avoiding damage caused by the use of extreme heat. The hair is protected and shiny.

The Dyson Airwrap™, the essential

Like the Dyson Supersonic™ hair dryer and the Dyson Corrale™, the Dyson Airwrap™ features Intelligent Heat Control technology, allowing style-conscious people to achieve the desired result at a lower temperature to avoid prevent their hair from being damaged by the heat. Thanks to an aerodynamic phenomenon known as the Coanda effect, the Dyson Airwrap™ allows you to style your hair using only air combined with gentle heat. The result, whether one chooses to curl, wave, straighten or blow dry the hair, creates a natural look.

The Periwinkle Blue/Rosé special editions will be available in Dyson Demo Stores and on www.dyson.com from 1er october. Each device is included in a gift box accompanied by a selection of accessories, including a matching case, a brush and a comb designed by Dyson. The detangling comb is designed with wide, polished teeth to glide easily through wet and dry hair and detangle with minimal friction, while the large paddle brush features air suspension for comfort of the scalp and is designed to smooth the hair during drying.

Some figures on Hair Science:

Each hair has its own nervous system, blood supply and muscles.

  • A lock of hair can also support a weight of up to 2 kg.
  • Hair is dead when it leaves the scalp and cannot grow back once damaged.
  • Extreme heat changes the shape of the keratin strands inside the hair. Indeed, at more than 150°C, α-keratin slowly transforms into β-keratin, which over time makes the hair weaker and less elastic.
  • Each year, your hair grows on your head for a total length of 11 km. The average human hair has 80,000 to 150,000 hairs. Hair is the second tissue in the human body to grow so quickly, just after bone marrow.
  • Shiny hair is healthy hair. Healthy hair reflects more light, while pores in damaged hair scatter it everywhere, reducing shine.
  • Asian hair is thicker than western hair. Thick hair stays styled longer because each hair is bigger. However, it can tend to frizz and is therefore more difficult to style.

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