Unmanageable beauty also requires minimalist formulas, according to Tosla

Unmanageable beauty also requires minimalist formulas, according to Tosla

If the trend skinmalism is now a staple in skincare, many beauty brands are still missing the point when it comes to what products to ingest.

More demanding consumers

Indeed, in a post-pandemic context, consumers have adjusted their lifestyles. According to Tosla Nutricosmetics, they are paying more attention to the environment and placing health and well-being at the top of their priorities. They’re looking for simpler ways to stay beautiful – focusing on healthy diets and lifestyles, including minimalist products, with fewer but natural ingredients.

As a European manufacturer of high-performance liquid collagen for the beauty, health and wellness sectors, Tosla has integrated these trends into its latest innovations to better meet key consumer needs (aging, hydration, protection against oxidative stress, pigmentation, etc.) thanks to high-performance formulations, which offer both a pleasant consumption experience and effective results.

As consumers learn more about ingestible collagen products, they are becoming more discerning in their choices. It will drive brands towards more innovative and sophisticated products, and that’s exactly what we have to offer. “, explains the company.

Innovative technology

In line with the latest market trends, all our formulations are ready to drink and contain no added sugars. To improve the consumer experience, we have developed in-house an innovative masking technology called VELIOUS™, which allows us to create tasty formulations without having to add sugar to balance out the awful taste of collagen. explains Uroš Gotar, Innovation Manager at Tosla.

VELIOUS™ technology thus makes it possible to create collagen-based drinks offering the best organoleptic qualities, for a pleasant experience, throughout the cure and without compromising the healthy and balanced diet that consumers are looking for.

Most taste masking technologies today rely on inhibiting the contact of bitter molecules with the taste buds. VELIOUS™ masking technology uses a different approach, which I cannot disclose as it is likely to be patented. For the time being, we intend to keep this know-how and explore the various possibilities of further perfecting it and using it in other applications. “says Uroš Gotar.

Indeed, according to Tosla Nutricosmetics, the VELIOUS masking technology could be used in many other ingestible products. ” Tests are currently underway and the preliminary results of replicating the VELIOUS masking technology to substances other than collagen are exciting. We observe that we can also successfully mask other active ingredients from the world of nutricosmetics “.

Tosla Nutricosmetics has production units based in the EU and FSA, GMP and FSSC 22000 certified. The company has its own R&D and design and production laboratories and equipment to co-create innovative and high-performance products with beauty marks. Tosla’s standard formulations are backed by science through clinical studies for claims such as skin texture, density and hydration, which directly translate to reduced wrinkles and smoother skin.

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