The English brand Primark beauty is associated with Fairtrade, the most recognized ethical label in the world, for its new skincare range. The products are less than 5€!
Beauty products accessible to all at Primark. The fast fashion brand has partnered with Fairtrade, the most recognized ethical label in the world, for a collection of six essential skincare products at low prices. What does Fairtrade mean? This is a certification label for products and ingredients that must meet standards. Fairtrade, or equitable trade in French, also allows better working conditions and wages for farmers and workers. By collaborating with Fairtrade, Primark is unveiling its new environmental and social commitments, as explained by Anna Barker, Director of Partnerships at the Fairtrade Foundation.
This decision represents an exciting opportunity to talk to Primark customers about Fairtrade cosmetics and the ingredients they contain to help build a new market and a fairer future for farmers. Fairtrade wants to leverage this launch to reach new, younger audiences, get them excited about Fairtrade and drive growth for the future. Look for the Fairtrade badge on products in store, it stands for education, empowerment, fairer incomes and training to help farmers adapt to climate change.
Primark: discover the new skincare collection available from €3
What are the quality ingredients in low-cost products? In the new range of beauty care signed Primark x Fairtrade, there are six products made with shea butter and olive oil. These are two important ingredients for nourishing and moisturizing the skin since they are known for their softening properties. In some products, they are even combined to provide maximum hydration.
In the collection, there is a balm-oil cleanser at 4€, which is used on slightly damp skin to remove makeup. We continue the skincare routine with nourishing face cream on sale at €4.50. People who want to have hydrated skin easily adopt the 5€ bath oil. Just pour a few drops into the bath water, and the skin is nourished when it comes out. The homemade spa session continues with a body butter with a rich texture since it is based on shea butter. This moisturizing product is also on sale for €5. The range is completed with a multi-use balm (€4) to apply to dry areas of the body. And a hand cream offering a hydration boost for only 3€. On the packaging side, Primark has pulled out all the stops! It’s lovely.
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