According Seppicthe make-up market is in the midst of a revolution, marked by “skincarization”, this trend which sees the logic of skincare extend to new categories. Result: consumers today demand makeup products that take special care of their skin.
Sensory textures
The influence of skincare on make-up is reflected not only in the use of skincare active ingredients in formulas, but also in the creation of new textures.
” To create sensory textures, inspired by skincare (O/W foundation, cream gel, etc.) involving external aqueous phases, formulators need hydrophilic coated pigments to optimize foundation coverage and achieve good makeup performance “Explains the company in a press release.
Polymer Compatibility
Seppic has therefore challenged its polymers and emulsifiers to obtain compatibility data with hydrophilic pigments in the form of powder and dispersed liquid. ” The results will help formulators choose the right products and create beautiful textures with this type of pigment. “, estimates the subsidiary of the Air Liquide group.
Among the polymers tested Sepimax Zen (Polyacrylate Crosspolymer-6) was found to be the best performing polymer, while Solagum AX (Acacia Senegal Gum and Xanthan Gum) emerged as the best natural polymer.
According Seppicvarious other polymers also give good results, such as Sepinov EMT 10 (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer), Sepiplus S (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer and Polyisobutene and PEG-7 Trimethylolpropane Cononut Ether), Sepiplus 400 (Polyacrylate -13 and Polyisobutene and Polysorbate 20) & Simulgel NS (Hydroxyethylacrylate/Sodium AcryloyldimethylTaurate Copolymer and Squalane and Polysorbate 60).
Wide range of viscosities
It is of course possible to adjust the percentage of polymers and emulsifiers to obtain a wide range of viscosity.
For emulsifiers, several ingredients perform well depending on the desired sensoriality: Sensanov WR (C20-22 Alkyl Phosphate and C20-22 Alcohols), Montanov 202 (Arachidyl Alcohol and Behenyl Alcohol and Arachidyl Glucoside), Fluidifeel Easy (Lauryl Glucoside and Myristyl Glucoside and Polyglyceryl-6 Laurate) …
Seppic thus offers solutions ranging from comfortable to very natural foundations, from thick to fluid textures.
No transfer and high coverage
As consumers increasingly seek non-transfer and high coverage, Seppic performed measurements in emulsion frames.
” Our simple formulas are transfer-free like a W/Si market benchmark and have performed better than a water-based foundation benchmark “says the company.
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