Who loves luxurious care, necessarily knows Elizabeth Arden. Founded in 1910, the brand bears the name of the committed woman who created it. Canadian by birth, New Yorker by adoption, the one that her contemporaries very elegantly nicknamed “Miss Arden” has shaken up the traditional codes of the cosmetics world. His philosophy? Beauty is far from being the futile subject one might think. On the contrary, it is a very serious lever for revealing the best natural assets of women and allowing them to assert themselves in the eyes of the world. In 1912, Elizabeth Arden created and offered lipsticks to suffragettes, as a symbol of independence. Another example of her audacity: at the opening of her first salon, Elizabeth Arden decided to paint the entrance doors red to stand out from her competitors and attract attention. An idea that will bear fruit since today it is the brand’s logo, which any beauty lover can recognize at a glance.
But of course, great ideas aren’t everything. And without their recognized effectiveness, Elizabeth Arden treatments would certainly not have passed through the generations and met with such success. Resulting from a scientific approach that respects the skin, the brand’s products are also and above all distinguished by their cutting-edge technologies with visible performance on the skin.
Eight Hour® Cream, a legendary product
The ultimate emblem of Elizabeth Arden’s values (innovation, quality, excellence), the Eight Hour® Cream is one of the most cult beauty products there is. Adored by professional makeup artists, adopted by celebrities for decades (Marilyn Monroe, Jackie O, Beyoncé, Victoria Beckham, Gwyneth Paltrow, Karlie Kloss, Pat Mc Grath… but also David Bowie or even Prince Harry), it sells a tube every minute in the world!
It must be said that this pretty apricot-colored Soothing Repairing Balm has more than one trick up its sleeve. Launched in 1930, it has long been known for its absolutely unique restorative abilities. For the little anecdote, the story goes that a loyal customer used this balm to treat his child’s scraped knee. Eight hours later, the skin had completely healed… and the name of this iconic treatment was all found!
But thanks to its strong moisturizing power, the Eight Hour® Cream allows many other uses. Its formula combining three complementary active ingredients – emollient petroleum jelly, repairing salicylic acid and antioxidant vitamin E – calms dry skin, protects against external aggressions, brings a glowing side to the face when applied to the areas of light, tames the eyebrows, nourishes the hands, cuticles, elbows, feet… In short, if you had to keep only one cream in your vanity, it would be her!
To make good use of it, simply take a dab of cream, heat it gently between your hands and then apply it to the area to be pampered. Unlike a daily face cream, the Eight Hour® Cream is used in small quantities, as soon as the skin requires it.
Eight Hour®, a range of protective and repairing treatments for the face and body
Today, the power of the famous Eight Hour® Cream is available in a range of products that satisfy all desires and respond to all beauty issues.
Fluid cream, night care, refreshing mist, sunscreen… Everything is provided to take care of your skin, with the added bonus of melting textures that transform each application into a pure moment of pleasure and well-being.
Particular attention is also paid to lip care: protective balm (available in a colored version), intensive repairing balm… The Eight Hour® range provides maximum comfort and hydration to this very thin area of the face which is quickly dries up and becomes brittle.
Finally, body care completes the collection, in particular a moisturizing oil, a smoothing cream, or even a hand cream. Enough to concoct a cutting-edge beauty routine, with unparalleled efficiency and sensoriality.
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