Applauded during the covid crisis, the craze for the medico-social body seems to have dissipated considerably. The saturation of hospitals, the scandals of Ehpad Orpea and Korian and inflation have increased the difficulties, making the profession less attractive. In order to reverse the trend, the metropolis of Lyon, chaired by Bruno Bernard (EELV), is launching the communication campaign: “the fortnight of caring professions”.
This Monday, November 14 was therefore the opportunity for the metropolis of Lyon to start its communication campaign with a presentation of the “métiers-du-prendre-soin.fr” platform and its short film (title) to various social actors: association members, health personnel, EHPAD director, deputies, etc.
This need was born of a critical observation: a real lack of personnel. Some medical structures have lost up to 20% of their workforce since the covid crisis. The loss of meaning of the profession, the disintegration of the social bond at work, the devaluation of the practice and the low remuneration then led many people to gradually turn away from these professions. Yet the challenges ahead are daunting. It is announced for 2050 a major aging of our European societies. In France, 50% of the population will be 70 years old and this is due to an increase in life expectancy. It should be noted that this is not correlated with an extension of the lifespan in good health, quite the contrary.
“The fortnight of caring professions”
The metropolis of Lyon then launched the communication campaign: “the fortnight of caring professions”: what about it? How could this initiative change the situation?
From November 14 to November 25, 2022, more than 30 events (open days, conferences, etc.) are planned with more than 70 partners (CAF, Pôle emploi, etc.). This communication campaign is based on an action plan with 7 axes:
(1) Raising awareness of the trades and training available
(2) Accompany candidates
(3) Increase the number of people trained
(4) Support recruitment
(5) Securing employment integration and follow-up
(6) Support employers’ human resources management
(7) Facilitate a territorial approach
Several targets are targeted, in particular job seekers and young people between the ages of 18 and 25. It is necessary through this campaign to enhance the image of the care profession by highlighting the social virtues of this profession for society and thus increase the recruitment of personnel.
The film “Intimacy and Trust”
This communication campaign is accompanied by a short film entitled “Intimacy and trust”, directed by Franck Lebon and produced by Philippe Braunstein of Avalon films with the help of Pascal Blanchard, vice-president of the metropolis. from Lyon. The latter has set itself the objective of making visible the professions of “taking care” considered essential. He uses the following formula: “going from the invisible to the essential”. This short film is both a way to thank the current staff and to make the profession more attractive.
The “métiers-du-prendre-soin.fr” platform
As for the “métiers-du-prendre-soin.fr” platform, the six months of testing have already reached 1,100 people, 112 of whom have subsequently applied. Of these people, 40 found an internship and 36 were hired. This is a result considered encouraging by Pascal Blanchard and which clearly shows that this initiative can in the short or medium term increase recruitment with, in parallel, appropriate training.
The round table “From invisible to essential, the care professions: a social issue”
Awareness of the political class of the issues of promotion and recruitment in the professions of “taking care” as evidenced by the presence of François Ruffin (LFI deputy) and Cyrille Isaac-Sibille (MODEM deputy) during a round table titled “From invisible to essential, the care professions: a social issue” which was organized for this same November 15.
The two deputies were surrounded by Hélène Jarousse, director of the EHPAD Maison Fleurie; Gwenaëlle Lozachmeur, French home help champion – Worldskills 2022 and sponsor of the campaign; Téophane Calonne, director of At’home, support structure and home help.
Elected officials were able to raise certain issues: should the solutions to the attractiveness of “care” professions come from local authorities or from state interventionism? With what funding and how high? How to attract men into these professions when we know that they are 98% occupied by women? Should we give meaning to the job before paying it better?
At the end of this round table, it emerged that the finding of recruitment difficulties as well as the causes of poor social policy for several decades is shared by all stakeholders. The points of divergence then relate to the solutions provided. Cyrille Isaac-Sibille, MODEM deputy and therefore member of the presidential coalition, maintains that above all we must give meaning to the profession by giving more career prospects in particular. François Ruffin is campaigning for an investment of 10 billion euros in the medico-social sector, above all to better pay staff, but also to structure the profession by defining clear time slots. Pascal Blanchard adds to the remarks of the rebellious deputy the reconsideration of the social bond with more time granted to applicants for care.
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