(AOF) – L’Oréal announces a new multi-brand beauty partnership with Ready Player Me, the first platform of interoperable avatars for the metaverse. Maybelline New York and L’Oréal Professionnel, two flagship brands of the Group, present on Ready Player Me exclusive makeup and hairstyle looks for the creation of avatars and to be used on more than 4,000 platforms and applications worldwide. Collaborating with renowned makeup artists, hairstylists and 3D artists, the two brands offer a selection of looks designed with artist Evan Rochette, an expert in 3D design and development.
Maybelline New York, the world’s number one makeup brand, brings five makeup looks to the metaverse to give everyone the chance to creatively express their style in a virtual context.
A leader with the longest heritage in the professional hairstyling industry and a trusted partner of hairstylists and their clients, L’Oréal Professionnel also offers five inspiring and on-trend hairstyling looks, pushing the boundaries of creativity for hair expression. without limits in the virtual world.
All these looks are available on Ready Player Me. This partnership highlights L’Oréal’s exploration of the metaverse in order to be even closer to consumers by offering them new products and services.
The AOF information reproduced on Capital.fr is taken from the AOF information service. This information is protected by intellectual property rights held by OPTION FINANCE SAS, publisher of the AOF real-time stock market information service, and its contributors. Consequently, any reproduction, copy, duplication, modification, transfer, redistribution, translation, commercial exploitation or not, creation of a hypertext link or reuse in any way whatsoever of this information is subject to the prior written consent of OPTION. FINANCE SAS and its contributors. AOF can be reached at the following address email@example.com OPTION FINANCE SAS collects its data from the sources it considers the safest. However, subject to its gross negligence, OPTION FINANCES SAS and its contributors do not in any way guarantee the absence of error and defects, even hidden ones, nor the exhaustive nature or the lack of conformity for any use whatsoever of this data and of OPTION FINANCE SAS or one of its contributors, and cannot be held responsible for any delays or interruptions that may affect access to them. The user of the OPTION FINANCE SAS service will use the AOF data at his own risk and must hold OPTION FINANCE SAS and its contributors harmless from any claim resulting from this use.
Receive our latest news
Every morning, the information to remember on the financial markets.
Leave a Comment