L’Oréal forms a multi-brand beauty partnership with Ready Player Me

L'Oréal forms a multi-brand beauty partnership with Ready Player Me

(AOF) – L’Oréal announces a new multi-brand beauty partnership with Ready Player Me, the first platform of interoperable avatars for the metaverse. Maybelline New York and L’Oréal Professionnel, two flagship brands of the Group, present on Ready Player Me exclusive makeup and hairstyle looks for the creation of avatars and to be used on more than 4,000 platforms and applications worldwide. Collaborating with renowned makeup artists, hairstylists and 3D artists, the two brands offer a selection of looks designed with artist Evan Rochette, an expert in 3D design and development.

Maybelline New York, the world’s number one makeup brand, brings five makeup looks to the metaverse to give everyone the chance to creatively express their style in a virtual context.

A leader with the longest heritage in the professional hairstyling industry and a trusted partner of hairstylists and their clients, L’Oréal Professionnel also offers five inspiring and on-trend hairstyling looks, pushing the boundaries of creativity for hair expression. without limits in the virtual world.

All these looks are available on Ready Player Me. This partnership highlights L’Oréal’s exploration of the metaverse in order to be even closer to consumers by offering them new products and services.


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